How enjoydesign made the leap from busy to branded with Webflow

enjoydesign is an agency that works in the middle of the engine room of modern marketing. Right at the intersection between performance marketing, automation and CRM. Just your own website? It had been on the to-do list for months. Right at the top, but always moved.

The enjoydesign team is familiar with the dilemma that many agencies have:
You deliver at the highest level for others, while your own brand remains in the shadow.

New cases were implemented, systems automated, campaigns optimized — but there was no time to make all of this visible on a website.

The old site was little more than a digital business card. In fact, it did not exist at all. No branding, no space to show the quality of your work.

“We were so deep into operations that we completely neglected our own public image. It was already clear to us that if we wanted to grow, the website must finally be at our level. ”

The team didn't want a showpiece, but a tool — a website that worked.
Clear in language, technically stable, scalable in terms of content:

• Crystal clear positioning: Why it makes sense to think marketing, CRM and automation together.
• A design with long-term value: reduced, precise, tidy — just like the systems that enjoydesign builds.
• Easy content management: So that future case studies, AI agent templates or marketing setups can be published quickly.

In short: A site that grows with the agency.

The journey: From perpetual-to-do to live in Webflow

Together with Virtual Entity, a Webflow agency specialized in conversion-optimized websites, the project was finally implemented.
The process didn't start with design, but with clarity.

1. Positioning and narrative

As a first step, it was worked out what actually makes enjoydesign different. The result was a simple yet powerful narrative:

enjoydesign takes care of everything that takes place before the sales meeting: performance marketing, CRM optimization and automation between systems.

That line now runs across the entire site — from the homepage to the last CTA.

2. Branding sharpening and design system

The brand was visually sharpened — not reinvented, but focused. Clear typography, defined color areas, subtle animations. The design looks calm but self-confident. Not a show effect, but trust through structure.

3. Scalable development in Webflow

The website was developed in Webflow, with a focus on Speed, scalability, and autonomy.

• Component-based setup for creating new pages quickly.
• CMS collections for case studies, templates and blog articles.
• Clean code and optimized load times — especially mobile.

Today, the team can independently maintain content, publish new projects, and expand layouts — without any technical assistance.

The biggest effect? Clarity — both internally and externally.

• Customers understand immediatelyWhat enjoydesign does and what added value the integrated approach offers.
• Sales calls are more specific, because interested parties understand in advance that marketing, CRM and automation are not separate disciplines at enjoydesign.
• The website itself is part of the system — flexible, measurable, easy to use.

“It feels as though we have finally received a functional sales tool. ”

Conclusion: Whoever delivers for others needs partners who do the same for him

enjoydesign exemplifies many agencies: strong in fulfillment, weak in their own presence. The project shows what happens when you take a short time to build up your own brand as professionally as you have done for customers for a long time. With Webflow as a technical basis, a clear positioning and a modular design system, enjoydesign now has a website that work instead of stopping.

And the to-do list?
The website is no longer there — finally space for new projects.