From training to transformation: SE Rockstars' digital presence

Tim and Jan from SE Rockstars impress with their transformative “Discovery Dojo” – a program that takes PreSales professionals to the next level. The quality of their work is reflected not only in their roster of well-known clients but also in their remarkably high referral rate.

At the heart of their offering is the Discovery Training “Discovery Dojo,” an intensive 12-week program featuring live training sessions, role plays, 1:1 coaching, community calls, practical tools, and certification. Starting at around €2,999 per person, participants receive a comprehensive package that delivers tangible results.

The challenge: The previous website failed to clearly and convincingly communicate SE Rockstars’ core product and value – both in messaging and visual presentation. This is where VE came in.

From the very beginning, it was clear to SE Rockstars: the new website shouldn’t just look good – it needed to speak directly to their different target audiences. VE therefore created a custom design that showcases the brand in a modern, professional, and dynamic way – perfectly reflecting SE Rockstars’ energy and expertise.

To meet the needs of their audiences, we developed two separate landing pages: one for Sales Engineers looking to advance their skills, and one for companies aiming to upskill their teams. Each page is tailored to its specific audience – from the messaging to the calls-to-action.

Another key step was restructuring the offerings section. Instead of a single pricing package, there are now two distinct offers that visitors can explore in detail. Each offer page provides a clear breakdown of content, benefits, and outcomes, allowing prospects to find exactly the information they need.

On the backend, we implemented automations to streamline the entire contact and content process. This includes automatic routing of contact inquiries to the right point of contact, as well as syncing new podcast episodes directly into the Webflow CMS – ensuring the website stays up to date without any manual effort.

With the relaunch, SE Rockstars now has a website that presents the core of their offering clearly, boldly, and memorably – from the striking visual world featuring monkeys to the structured presentation of the “Discovery Dojo.” All content and modules can now be updated by Tim and Jan themselves, allowing new offers, dates, or resources to go live without external support.

Another highlight: the integration of video testimonials from satisfied customers. These authentic reviews significantly boost the trust of potential participants and reinforce SE Rockstars’ impressive referral rate. The result is a website that not only delivers on a technical and visual level but also serves as a powerful sales and marketing tool.