Internationalization & relaunch of Meight.com

Meight is a technology provider for the logistics industry that makes truck fleets more efficient through a modern, data-driven platform. The target group is logistics companies that have often had bad experiences with complex operating system changes and are following a risk-free, seamless integration search.

Prior to the relaunch, Meight faced several challenges:

• The old website had grown in terms of content and structure, but was no longer clearly focused on the Value Proposition aligned.
• Multilingualism was flawed and difficult to manage.
• Creating new landing pages was time-consuming and required developer assistance.
• The visual presentation did not reflect the company's technological standards and modern orientation.

As part of the relaunch, the following measures were implemented:

• Multilingualism through Webflow Localization — flexible management for international markets.
• Restructured site map for clear user guidance and logical content hierarchy.
• Value Proposition Enhancements — clarified key messages with a stronger focus on customer benefits.
• Custom graphics and animations to visualize processes and unique selling points.
• Scalable Webflow CMS for landing pages, case studies and other content formats to make marketing teams independent of IT.

The relaunch brought significant measurable results:

• Conversion rate more than doubled, thanks to clear messages, better structure and optimized UX.
• 80% time savings when creating new landing pages — from days to a few hours — using the scalable CMS.
• Stronger brand image through a modern, visually appealing design that underlines Meight's technological standards.