Community Minds – A New Website for a New Era in Mental Healthcare

Community Minds is an innovative mental healthcare provider based in New York. Their mission: Make mental health accessible for everyone – through holistic, personalized care, both virtual and in-person.

After undergoing a full rebrand, it became clear that the old website no longer fit the new vision. It was technically unstable, visually outdated, difficult to maintain, and failed to deliver meaningful conversions.

The consequences:

• Low visibility for the new brand
• High bounce rates
• Too few inquiries via website and Zocdoc
• High maintenance effort for little return

Community Minds needed a website that performs – in design, functionality, and conversion.

Together with the Community Minds team, we built a new website that captures the essence of the brand, works seamlessly across all devices – and can be managed entirely in-house.

Here’s what we did:

• Strategic sitemap & wireframes built around the patient journey
  We restructured the content and designed a user journey that builds trust and leads visitors toward conversion.
• UI design aligned with the new brand identity
  Clean, approachable, and modern – the design reflects what Community Minds is all about: compassionate care for all.
• High-performance Webflow development with mobile-first focus
  The new site loads fast, scrolls smoothly, and is optimized for mobile – essential for a primarily mobile audience.
• Custom components for maximum flexibility
  We built a modular component system that allows the internal team to create new landing pages independently – no agency required.
• Tailored training for long-term independence
  We trained the Community Minds team to manage and update the website confidently – from publishing content to building new pages.

• Conversion-focused setup with strong CTAs for Zocdoc and the contact form
• Seamless mobile experience that delights users
• Smooth animations and scroll behavior that enhance brand perception
• Fully manageable in-house – no technical skills needed
• A cohesive brand presence that builds trust and positions Community Minds as a leader in mental healthcare

This new website isn’t just a digital storefront – it’s a growth engine that reflects Community Minds’ mission: mental healthcare for all.